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Rainbow River Simmentals is a family run purebred Simmental seedstock operation located outside of the small town of Fisher Branch, in the Interlake region of Manitoba, Canada. We represent the second generation in breeding purebred Simmental cattle, continuing the program that my parents established under the name 'Lazy Rainbow River Ranch' back in 1981 with the purchase of their first registered purebred Simmental bull. Our farm currently consists of 175 red and black Simmental cows, all of which are registered purebreds, and also 1000 acres of grain land.



Our Focus:


Disposition: First and foremost, it is mandatory that our cattle have docile temperaments to make them easy to handle at all times. If any bull or female does not have a quiet disposition, they are culled - no excuses. Our 'zero tolerance for bad attitudes' policy has always been strictly enforced. In turn, we receive many compliments on the good dispositions of our cattle. 


Sound Structure: Soundness is paramount over all other phenotypic selection criteria in our program. A sound foot, as well as sound leg, joint and overall skeletal structure is imperative for ensuring longevity and a strong structural foundation capable of withstanding our rugged Interlake conditions.


Udder Quality: Functional udders that facilitate newborn calves nursing without assistance are of utmost importance. We select hard for balanced udders with tight suspension and small teats that are equally spaced. These traits result in udders that are problem free for the lifetime of the cow.

Fertility & Easy Fleshing Ability: For our program, these two criteria go hand in hand. A short 50-day breeding season is utilized each year to insist on high fertility. Our main cow herd is solely fed forages and they are not supplemented with grain at any point during the year. This management strategy helps us naturally select for fertile, easy-fleshing cattle who thrive on forages.

We like our cattle to be functional, balanced, big volumed, moderate framed, and exemplify the milk production, growth and natural muscle expression that the Simmental breed is known for. Strict culling ensures only the most productive cattle remain in our program. Artificial insemination and embryo transfer are used extensively to infuse superior genetics and uniformity into our genetic base. We also firmly believe in complete and accurate data collection and reporting. Why? Because it's impossible to reach a target or improve something if it is not measured. 


Our bulls are sold in our Annual Online Bull Sale held on the second Friday of March each spring. Select open heifers, bred females and embryos are sold in our Online Production Sale on the first Friday of November each year. Females, semen and embryos are also occasionally sold privately off the farm or consigned to fall sales normally held in November and December. We use the show ring as a marketing tool and also as a fun way to keep in touch with our friends in the cattle industry. Our cattle can often be found on display at various summer fairs in Manitoba, at the Manitoba Ag Ex and the Canadian Western Agribition. Alternatively, we love showing our cattle to visitors on the farm and the coffee is always on! Summer pasture tours are very popular and we enjoy giving visitors a thorough walk-through of the herd. If you're ever in our area, please feel free to contact us to arrange a herd tour.



-Latest   News​ -
Join Us!
Our 9th Annual Onli
ne Bull Sale will be held on Friday, March 8, 2024
Our biggest and best offering to date (seriously) with 43 yearling, extra age & two year old bulls on offer

View Bull Sale Videos
& Farm Gate Sale Page

View the Bull Sale Catalogue

R Plus Mandate 1044J semen is 
available in the US! 

Order US semen

The third highest selling bull in Canada
in the 2022 spring sale season
now calls our pastures home

Welcome R Plus Mandate 1044J

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